Lisa Pool is Head of Marketing at the Institute of Sustainability and Environmental Professionals, where she is responsible for marketing strategy, brand, and audience growth. Since joining in 2019, she has contributed to the organisation’s membership growth and the development of a more insight-led, audience-focused approach to marketing. Her work has included leading the organisation’s rebrand from IEMA to ISEP, engaging stakeholders across the profession to help define its future purpose and positioning. Lisa’s role focuses on aligning marketing activity with organisational priorities, and improving how the organisation communicates value to its members and reaches new audiences. She is part of the wider senior leadership team, contributing to strategic planning, performance and cross-organisational initiatives. Before joining ISEP, Lisa held roles in the charity and higher education sectors, including at Diabetes UK and the University of West London Students’ Union, where she worked on engagement, communications and organisational development. Continuing her professional development, Lisa is a Member of the Chartered Institute of Marketing and an Associate member of ISEP.