Questioning whether existing strategies undermine sustainability can reveal how unsustainable approaches also undermine value from a customer’s point of view, and what these costs could be to business. Furthermore, questioning existing strategies can help the transition to a circular solution, are less resource intensive, reduce emissions and pollution, and create more value for all stakeholders.
This guide follows the ‘six goals for decision-maker’ and offers questions and examples to help kick-start a redesign of your overall organisational strategy, or to design a strategy for a new business.
The guide covers the following sections:
–> Section 1 – introduces the importance of circular strategies for businesses and organisations.
–> Section 2 – considers how customer priorities might have changed.
–> Section 3 – explains how ‘sell more’ strategies can undermine sustainability and value for customers and businesses.
–> Section 4 – explains how circular strategies create more for customers.
–> Section 5 – explores how shifting from ownership to usership can meet customers’ needs while creating value.
–> Section 6 – puts the three core circular goals into practice with questions and examples to spark ideas to help develop circular strategies.
–> Section 7 – looks at how the shared value goal creates value for all stakeholders, with practical questions and examples.
–> Section 8 – considers some of the operational changes needed to support circular strategies.
–> Section 9 – looks at how the narrow and regenerate goals can boost efficiency and effectiveness.
–> Sections 10 and 11 – summarise the guide with key references.
