Catch up on the ISEP Europe webinar: EU Packaging & Packaging Waste Regulation (PPWR) Watch this insightful webinar from ISEP Europe, where members and non-members from around the world came together to explore how Extended Producer Responsibility (EPR) and the EU Packaging and Packaging Waste Regulation (PPWR) are reshaping packaging systems and what this means for organisations navigating an increasingly complex regulatory landscape. The session examined the importance of alignment beyond individual markets, highlighting how global organisations can benefit from coherent, interoperable approaches rather than fragmented national systems. Bringing a UK perspective to the European conversation, the speakers explored how the UK’s EPR journey can both learn from and complement progress under PPWR. Phillip Blumenthal, MIESP Committee member for Europe Global Network, opened the session by providing an overview of the PPWR, its implications for European businesses, and practical approaches organisations can take to prepare for compliance ahead of the August 2026 implementation deadline. The discussion also featured insights from Madison Wright, Strategic Engagement Manager at WRAP, who shared perspectives on the role of collaboration, member engagement, and collective action in advancing circular economy goals for plastics and packaging. Drawing on initiatives such as the UK Plastics and Packaging Pact, the session highlighted how industry collaboration can support improved recyclability, waste reduction, and the transition towards a circular packaging system. Watch the recording to revisit this informative session and discover how organisations can prepare for evolving packaging requirements while supporting a more consistent, effective, and circular approach to packaging systems.
