Catch up on the ISEP Europe webinar: EU Packaging & Packaging Waste Regulation (PPWR) Watch this insightful virtual event from ISEP Europe, where members and non-members from around the world came together to explore the implications of the EU Packaging and Packaging Waste Regulation (PPWR) and the importance of alignment between European and global packaging systems. As Extended Producer Responsibility (EPR) and evolving packaging regulations reshape how organisations manage packaging across markets, the session examined the need for coherent, interoperable approaches that move beyond fragmented national systems. Bringing a UK perspective to the European conversation, the webinar explored how the UK’s EPR journey can both learn from and complement progress under PPWR. The session featured Phillip Blumenthal, MIESP Committee Member Europe Global Network, who opened the discussion with an overview of the EU Packaging and Packaging Waste Regulation and its implications for European businesses. Phillip shared practical approaches organisations can take to prepare for compliance ahead of the August 2026 implementation deadline, drawing on his extensive international experience in sustainability, environmental management, and ESG. Madison Wright, Strategic Engagement Manager at WRAP, shared insights into the role of collaboration and collective action in advancing a circular packaging system. Drawing on her work with UK and global members, Madison highlighted the importance of partnerships such as the UK Plastics and Packaging Pact in supporting organisations to eliminate waste, improve recyclability, and accelerate progress towards long-term circular economy goals. The webinar explored the practical challenges and opportunities associated with implementing packaging regulation, including the role of cross-border collaboration in reducing complexity for global businesses and driving more effective delivery of circular packaging solutions. Watch the recording to revisit this valuable discussion and gain insights into how organisations can prepare for PPWR, navigate changing packaging requirements, and contribute to the transition towards a more aligned and sustainable circular packaging system.
