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Designed to “inspire change”, the iconic Shard at London Bridge was the perfect place to host the official rebrand last month as 80+ members gathered for a night of celebration, toasting the Institute’s many successes over the past quarter of a century and an exciting future.
Nearly 1,000 members also registered for an ‘introducing ISEP’ webinar earlier that day, highlighting the huge interest in what was described as a “pivotal” moment for the sustainability profession.
“This transformation marks more than just a name change,” CEO Sarah Mukherjee MBE said. “It’s a bold step into the future of our profession — one that recognises the crucial role environmental and sustainability professionals now play at the heart of the global economy.”
From tackling climate change and social inequality, to boosting circularity and biodiversity, ISEP’s rebrand will encompass all aspects of sustainability that its 22,000 members work towards around the world.
It follows almost three years of planning and consultation, including 26 workshops, four rounds of interviews, four web surveys and five update webinars – amounting to 6,400 member engagements. “The most important part of this process has been to give members agency over their organisation’s future purpose and identity – it has been developed for you, based on your feedback,” Mukherjee said.
Only 43% of members surveyed thought that the IEMA name and brand identity was appropriate for the modern era.
Alongside the new name and purpose, an updated logo incorporates both natural imagery and business environments to reflect a fresh identity for a dynamic profession. “We need to provide a clear and vibrant vision of a world less reliant on fossil fuels which is also cheaper and easier to live in,” Mukherjee continued.
As the curtain came down on 25 years of IEMA, there was a clear sense of optimism, with members comforted by the fact that ISEP will continue to support them, adapt and push the changes needed for a successful profession.
ISEP’s rebrand came on the same day it published its State of the Sustainability Profession 2025 report, which details changes to roles, salaries, investments and impacts over the past year, as well as expectations for the years ahead.
The findings show that two-fifths of ISEP members have experienced responsibility shifts in their jobs, with systems thinking, communication, value creation and data literacy seen as emerging key skills. Members expect demand to rise for social impact, biodiversity and social value roles. Read more here: State of The Profession
Chris Seekings is the Deputy Editor of ISEP’s Transform magazine, which is published biomonthly for ISEP members. Chris’s role involves writing sustainability-related news, features and interviews, as well as helping to plan and manage the magazine’s other day-to-day activities.
