17 July 2025
Almost half of organisations increased their spend on sustainability - and less than 2% decreased budgets - despite global headwinds putting pressure on businesses to deprioritise sustainability, according to the latest State of the Profession report.
Yet only 6% of sustainability professionals say their organisation links remuneration to performance on green targets – based on a survey of ISEP members and interviews with industry leaders.
This comes despite green jobs growing at four[1] times the pace of overall UK employment, and the net zero economy growing three[2] times faster than the overall UK economy - contributing over £80bn last year.
ISEP CEO Sarah Mukherjee said businesses often link pay to sales targets, customer experience and operational metrics – and if we are going achieve our net-zero targets and other crucial environmental outcomes – financial incentives need to be playing a role.
Key insights to emerge from the report include:
State of the Profession author and ISEP Fellow, Laila Takeh, said the report paints a picture of a dynamic and rapidly evolving sustainability and environmental profession.
“Green jobs are growing at three to four times the rate of the rest of the economy and for sustainability professionals, their responsibilities and influence are growing. More than 40% of survey respondents have experienced a change in remit in the past year.
“This dynamism is driven by a combination of factors, from the acceleration of the net zero economy to the increasing pressure of regulatory reporting and compliance across emissions, waste, pollution and other environmental performance measures.
“Hitting those green targets is vital to the reputation of businesses. However, there is also a growing recognition that the role of sustainability and environmental professionals is about more than just protecting value and mitigating risk.
“They possess the knowledge, skillset and technical discipline to add value to business in all kinds of ways – from improving efficiency and future proofing supply chains through to influencing business strategy and supporting product and service innovation.”
A key insight from this unique survey is an emerging link between the role that business leaders play in being visible champions on sustainability and organisational success in delivering on sustainability.
ISEP CEO Sarah Mukherjee said: “Sustainability professionals often tell us that support from the highest levels of an organisation can be crucial to their success.
“The data seems to back this up and indicates that 80% of the organisations with the highest level of greenhouse gas emissions reduction also have CEOs that are regarded as ‘leading, visible champions or proactively supporting sustainability’.
“However, the data also tells us that very few organisations are linking staff pay to success on sustainability.
“It seems like a no-brainer, if we are going achieve our net-zero targets and other crucial environmental outcomes, financial incentives need to be playing a role.
“Businesses often link pay to sales targets, customer experience and operational metrics. Yet based on our survey, only 6% of organisations with sustainability professionals link remuneration to sustainability targets.”
[1] PWC - Green Jobs Barometer
[2] CBI Economics - The Future is Green: The economic opportunities brought by the UK's net zero economy