Catch up on this insightful session with James Frankham, Publisher of New Zealand Geographic, as he shares how bold, innovative thinking helped transform the future of the magazine. Facing intense industry pressures, Frankham turned away from traditional strategies and instead invited readers into the heart of the business, openly sharing financials and giving subscribers a true stake in the publication’s survival. The result was a powerful shift from transactional relationships to a more resilient, sustainable model built on shared purpose.
