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How to: Tell stories that stir hearts, move minds and make a lasting impact

08/08/2024 | 0 min read

How to: Tell stories that stir hearts, move minds and make a lasting impact

This session was designed to equip sustainability professionals with the skills and confidence needed to make a powerful case for sustainability beyond data alone.

 

How do you best and most effectively communicate environment and sustainability needs to action the change needed? Rod Cartwright, Founder of Rod Cartwright Consulting discussed how sustainability professionals can be equipped with the skills and confidence needed to make a powerful case for sustainability beyond data alone. Drawing on psychology and neuroscience, the session focused on a unique storytelling framework, ‘The Seven Pre-Conditions of Powerful Storytelling’. To deliver practical outcomes, it showcased concrete storytelling examples from across corporate & brand communication, politics, science communication and crisis management. This webinar accounts for 1 hour of CPD and is aimed at all levels, whether you're looking to gain or build upon existing skill sets within this area.

The session focussed on key topics including:

  • Why we need to tell stories to win hearts and minds
  • The difference between presenting and storytelling
  • How good, bad and ugly stories make us feel, think and act
  • The crucial role of the storyteller, the story and the medium
  • The importance of intent, audience understanding, context and behaviour

Resources

Video clips from presentation:

View the PDF slides

Presented by

Rod Cartwright, Founder and Principal, Rod Cartwright Consulting, Rod Cartwright Consulting

Rod Cartwright is a strategic communication advisor and trainer who works with senior leaders and in-house teams to enhance personal confidence, organisational resilience and business performance. He specialises in issues management, crisis communication, high-impact storytelling, executive preparedness, thought leadership and corporate reputation.

Across a 25-year international PR agency career, Rod has held UK, European and global leadership positions in several top-10 communication consultancies, steering world-leaders including Nissan, IBM, Bridgestone, Toyota, KFC, Dell, Accenture, DHL, Western Union, IATA, Takeda, Kempinski and Qatar Foundation.

His experience includes being a key part of the three-person team advising the Chairman and CEO of Malaysia Airlines in the months following the disappearance of Flight MH370 and on the subsequent restructuring of the airline. He is a regular international conference speaker, moderator and expert panelist.